When Should Lawyers Hold a News Conference? Key Media and Reputation Considerations
News conferences can generate significant media attention for a legal matter, but they also carry substantial strategic, reputational and ethical risks.
Category: Public Relations
How Lawyers Can Get Quoted in the News and Build Long-Term Visibility [PODCAST]
In a recent episode of the Alpha Lawyer Podcast, marketing and PR professionals Denise Nix of Nix Strategic Communications and Brenda McGann of Zumado Public Relations joined host Jason Marsh to discuss how lawyers can build credibility and visibility through earned media coverage.
Five Resolutions to Tell Your Story Before Others Do
A lawyer’s reputation is no longer built solely on case results — it’s shaped by what appears in search engines, media coverage and, increasingly, AI-generated insights.
Grow Your Law Practice: Be a Media Notable Quotable
Lawyers who get “quoted” by credible media outlets are helping not only the journalists and their audiences understand the legal issue at hand, but they are also helping their own marketing and business development efforts.