News conferences can generate significant media attention for a legal matter, but they also carry substantial strategic, reputational and ethical risks. Before stepping in front of cameras, lawyers must carefully evaluate whether public exposure will actually benefit the client and the case.
In a JD Supra article examining media strategy for high-profile legal matters, co-authors Denise Nix and Brenda McGann outline the key questions attorneys should ask before organizing a press conference. They include whether a case presents a compelling public narrative, if media attention could harm the client and how visual storytelling, timing and public perception influence press coverage. It also discusses the importance of considering long-term reputational consequences, particularly in matters involving sensitive allegations, corporate disputes or public figures.
In addition, the article addresses the ethical and professional responsibility considerations lawyers must evaluate before making public statements, including client confidentiality, trial publicity concerns and compliance with applicable professional conduct rules.
Read the full article here: Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media