When Should Lawyers Hold a News Conference? Key Media and Reputation Considerations
News conferences can generate significant media attention for a legal matter, but they also carry substantial strategic, reputational and ethical risks.
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Why Journalistic Writing Techniques Make Legal Marketing Content More Effective
Strong marketing content does more than deliver information. It captures attention quickly, keeps readers engaged and communicates ideas clearly.
Create Legal Thought Leadership Content That General Counsel Want to Read, Keep and Share
Thought leadership isn’t just about publishing content, it’s about making sure that information is delivered in an effective, problem-solving way.
How Law Firms and Legal Marketers are Using AI Without Losing the Human Touch
Artificial intelligence tools can improve efficiency and streamline workflows, but successful legal marketing still depends on human judgment, strategy and industry knowledge.
Managing Consultant Transitions With Little Disruption (or Drama)
Changing outsourced service providers can be one of the most overlooked operational risks for professional services firms.
How Lawyers Can Get Quoted in the News and Build Long-Term Visibility [PODCAST]
In a recent episode of the Alpha Lawyer Podcast, marketing and PR professionals Denise Nix of Nix Strategic Communications and Brenda McGann of Zumado Public Relations joined host Jason Marsh to discuss how lawyers can build credibility and visibility through earned media coverage.
Five Resolutions to Tell Your Story Before Others Do
A lawyer’s reputation is no longer built solely on case results — it’s shaped by what appears in search engines, media coverage and, increasingly, AI-generated insights.
Grow Your Law Practice: Be a Media Notable Quotable
Lawyers who get “quoted” by credible media outlets are helping not only the journalists and their audiences understand the legal issue at hand, but they are also helping their own marketing and business development efforts.