A lawyer’s reputation is no longer built solely on case results — it’s shaped by what appears in search engines, media coverage and, increasingly, AI-generated insights.
In “Five Resolutions to Tell Your Story Before Others Do,” co-authored by Denise Nix and Zumado PR Managing Partner Brenda McGann for the American Bar Association’s January 2026 edition of Law Practice Today, attorneys are encouraged to shift from reactive communications to a proactive public relations strategy that strengthens visibility, credibility and authority. The article explores how consistent thought leadership, media engagement and digital presence can position lawyers as go-to authorities before clients or reporters even reach out.
Through five practical resolutions, the article outlines how attorneys can take control of their professional narrative. It also emphasizes the growing importance of appearing in both traditional search results and AI-driven research, where authority signals increasingly determine who gets seen and cited.
For lawyers looking to stand out in 2026 and beyond, this article offers a clear takeaway: visibility doesn’t happen by chance. A proactive approach to legal PR helps ensure your experience, insights and perspective are what shape your reputation — not outdated content, limited exposure or someone else’s narrative.
Nix Strategic Communications 